Privacy policy


Privacy Policy Last updated:

February 20, 2026

 

FRAKKTUR ("we", "us", or "our") runs this online store and website (the "Services"), powered by Shopify. We are committed to protecting your privacy. This policy explains how we collect, use, share, and protect your personal information when you visit our site, shop with us, or contact us.

By using our Services, you agree to the practices described here. If our Terms of Service conflict with this policy on data matters, this policy takes priority.

 

What personal information we collect

"Personal information" means data that can identify you (e.g., name, email). We do not include anonymous or de-identified data.

 

We may collect:

  • Contact details (name, email, phone, billing/shipping address)
  • Payment details (card info, transaction history – processed securely via Shopify)
  • Account details (username, password, preferences)
  • Order and browsing info (items viewed, cart, wishlist, purchases, returns)
  • Communications (support messages)
  • Device and usage data (IP address, browser, device type, how you navigate our site)

 

How we collect it

  • Directly from you (e.g., checkout, account creation, emails)
  • Automatically (cookies, similar tech, device info)
  • From service providers (e.g., Shopify, Printful) or partners

 

How we use your information We use it to:

  • Provide and improve our Services (process orders, payments, shipping, returns; manage accounts; recommend products; send order updates)
  • Send marketing (emails, ads) – you can opt out anytime via unsubscribe links
  • Prevent fraud and secure your account (authenticate you, detect issues)
  • Offer customer support and communicate with you
  • Comply with laws (e.g., respond to legal requests, enforce our terms)

 

Who we share it with We share only when necessary:

  • With Shopify (hosting, payments, analytics) and fulfilment partners like Printful (for producing/shipping orders only)
  • With service providers (e.g., payment processors, IT support)
  • For marketing/advertising (e.g., personalized ads via Shopify tools) – you may opt out of targeted ads depending on your location
  • If you consent (e.g., social logins)
  • In business transfers (e.g., merger) or to meet legal requirements
  • Within our group (if any)

Shopify processes some data and may use it across merchants for features. See Shopify's Consumer Privacy Policy and exercise rights via their Privacy Portal.

 

Third-party links and sites

Our site may link to third-party sites. We are not responsible for their privacy practices – review theirs directly.

 

Children's privacy

Our Services are not for children under the age of majority in your area. We do not knowingly collect their data. Parents/guardians: contact us to request deletion if needed. We have no knowledge of sharing/selling data of under-16s.

 

Security and retention

We use reasonable measures to protect your data, but no system is 100% secure. We retain data as needed for orders (made-to-order fulfilment), accounts, legal obligations, disputes, or accounting – typically longer for compliance.

 

Your rights

Depending on your location (especially UK/EEA), you may have rights to:

  • Access, correct, or delete your data
  • Portability (get a copy)
  • Object to or restrict processing
  • Withdraw consent (where we rely on it – doesn't affect prior processing)
  • Opt out of marketing (unsubscribe in emails)

Contact us to exercise these. We may verify identity first and respond as required by law. We won't discriminate for using rights. For Shopify-handled data, use their portal.

 

Complaints

If unhappy with our handling, contact us first. You can also complain to the UK ICO or your local data protection authority (EEA list here).

 

International transfers

Data may go outside your country (e.g., to Shopify in Canada/US). For UK/EEA transfers, we use approved mechanisms like Standard Contractual Clauses unless the destination has adequacy status.

 

Changes to this policy

We may update this policy. Check back here; we'll note the new date and notify you of major changes as required.

 

Contact us

Email: frakktur@gmail.com Location: Warwick Road, London, GU12 5PL, United Kingdom

We are the data controller for your personal information under applicable data protection laws.